PureSpectrum
About PureSpectrum
PureSpectrum provides a market research platform that connects users to a marketplace of integrated survey panels, enabling rapid survey creation and management. The platform addresses the challenge of obtaining high-quality, reliable data by utilizing a respondent-level scoring system, PureScore™, to ensure data integrity and consistency.
```xml <problem> Traditional market research methods often struggle with data quality due to issues like fraudulent respondents and inconsistent data across different survey panels. This can lead to unreliable insights and flawed business decisions. Obtaining representative samples and managing surveys across multiple sources also presents significant logistical challenges. </problem> <solution> PureSpectrum offers a market research platform that connects users to a diverse marketplace of integrated survey panels, streamlining the process of creating, launching, and managing surveys. The platform's core value proposition lies in its ability to enhance data quality through its proprietary respondent-level scoring system, PureScore™, which identifies and mitigates unreliable responses. By automating fielding, preventing fraud, and deduplicating responses across panels, PureSpectrum ensures that researchers obtain high-quality, reliable data. The platform's intuitive interface and extensive field management features simplify the research process, enabling users to gather real-time consumer insights for informed decision-making. </solution> <features> - Integrated survey panel marketplace for accessing diverse respondent pools - PureScore™ respondent-level scoring system for identifying and filtering low-quality data - Automated fielding capabilities for efficient survey deployment - Fraud prevention mechanisms to detect and eliminate fraudulent responses - Deduplication across panels to ensure unique and representative samples - Real-time data collection and analysis tools for immediate insights - Survey tool agnostic design, compatible with various questionnaire designs, skip logic, and advanced piping - Advanced analytics features, including crosstabs, data cuts, and significance testing </features> <target_audience> The primary target audience includes market researchers, insights professionals, and marketing teams seeking to gather real-time consumer data for brand tracking, measuring consumer sentiment, and testing creative concepts. </target_audience> <revenue_model> PureSpectrum operates on a subscription-based model, offering access to its platform and integrated survey panels for a recurring fee. </revenue_model> ```
What does PureSpectrum do?
PureSpectrum provides a market research platform that connects users to a marketplace of integrated survey panels, enabling rapid survey creation and management. The platform addresses the challenge of obtaining high-quality, reliable data by utilizing a respondent-level scoring system, PureScore™, to ensure data integrity and consistency.
Where is PureSpectrum located?
PureSpectrum is based in Westlake Village, United States.
When was PureSpectrum founded?
PureSpectrum was founded in 2015.
How much funding has PureSpectrum raised?
PureSpectrum has raised 61600000.
- Location
- Westlake Village, United States
- Founded
- 2015
- Funding
- 61600000
- Employees
- 231 employees
- Major Investors
- Arthur Ventures