PureSpectrum provides a market research platform that connects users to a marketplace of integrated survey panels, enabling rapid survey creation and management. The platform addresses the challenge of obtaining high-quality, reliable data by utilizing a respondent-level scoring system, PureScore™, to ensure data integrity and consistency.
Funding
$61.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional market research methods often struggle with data quality due to issues like fraudulent respondents and inconsistent data across different survey panels. This can lead to unreliable insights and flawed business decisions. Obtaining representative samples and managing surveys across multiple sources also presents significant logistical challenges.
Solution
PureSpectrum offers a market research platform that connects users to a diverse marketplace of integrated survey panels, streamlining the process of creating, launching, and managing surveys. The platform's core value proposition lies in its ability to enhance data quality through its proprietary respondent-level scoring system, PureScore™, which identifies and mitigates unreliable responses. By automating fielding, preventing fraud, and deduplicating responses across panels, PureSpectrum ensures that researchers obtain high-quality, reliable data. The platform's intuitive interface and extensive field management features simplify the research process, enabling users to gather real-time consumer insights for informed decision-making.
Target Audience
The primary target audience includes market researchers, insights professionals, and marketing teams seeking to gather real-time consumer data for brand tracking, measuring consumer sentiment, and testing creative concepts.
Features
- Integrated survey panel marketplace for accessing diverse respondent pools
- PureScore™ respondent-level scoring system for identifying and filtering low-quality data
- Automated fielding capabilities for efficient survey deployment
- Fraud prevention mechanisms to detect and eliminate fraudulent responses
- Deduplication across panels to ensure unique and representative samples
- Real-time data collection and analysis tools for immediate insights
- Survey tool agnostic design, compatible with various questionnaire designs, skip logic, and advanced piping
- Advanced analytics features, including crosstabs, data cuts, and significance testing