PurePlan is a real estate discovery platform that connects buyers directly with verified under-construction projects, eliminating brokerage fees. The platform offers structured pricing, location-based search, and direct developer communication, with a focus on transparency and verified inventory. It also provides ROI and rental yield estimates to help buyers make informed investment decisions.
Funding
Funding not disclosed
Founders
Product
Problem
Buyers of under-construction properties often struggle to find verified, transparent information about projects, leading to concerns about pricing accuracy, project legitimacy, and hidden brokerage fees. The traditional real estate process can be opaque, making it difficult to compare options and negotiate directly with developers.
Solution
PurePlan addresses this by offering a curated platform of verified under-construction projects, providing structured data on pricing, location, payment plans, and amenities. The platform facilitates direct communication between buyers and developers, eliminating brokerage charges and enabling potential negotiation. It includes tools like a negotiation value calculator and detailed project pages with ROI and rental yield projections, empowering users with data for informed decisions. The service focuses on a location-first map discovery and a 360-degree project view to streamline the search process.
Target Audience
Primary customers are individual homebuyers and real estate investors seeking verified under-construction properties in cities like Pune and Gurugram, with a focus on those who value transparency and direct developer access.
Features
- Verified developer inventory with a "Verified" badge on listings
- Direct lead routing to developers with a 1:1 connection model
- Location-first map discovery for searching projects by area
- Detailed project pages with structured pricing, configurations, and amenities
- ROI and rental yield estimates for each project
- Filters for city, location, project type, configuration, and price range
- A negotiation value calculator to estimate potential savings