Pure Collective connects online brands with physical retail spaces, providing a tech stack that bridges the gap between e-commerce and brick-and-mortar stores. Their platform enables brands to integrate with retail chains, enhancing the customer experience and streamlining operations. This solution is currently being piloted in the recreational sports industry.
Funding
Funding not disclosed
Founders
Product
Problem
Motorcycle enthusiasts often struggle to find the parts and gear they need at local retailers, resorting to time-consuming phone calls or settling for limited online options with delayed delivery. Local retailers, in turn, risk losing business to larger online marketplaces due to lack of visibility and an inability to showcase their real-time inventory effectively.
Solution
PureMoto provides an online network connecting motorcycle riders with local retailers, enabling them to quickly find and purchase parts and gear from nearby shops. The platform aggregates real-time inventory data from participating retailers, allowing riders to search for specific items by SKU, brand, size, or color and see which local stores have them in stock. Customers can then choose to have the items delivered from the nearest source or pick them up in person, supporting local businesses while obtaining their desired products without delay. PureMoto aims to bridge the gap between online convenience and the benefits of shopping locally, ensuring that riders can easily access the parts and gear they need while supporting their local motorcycle community.
Target Audience
PureMoto primarily targets motorcycle riders of all disciplines (MX, off-road, ADV, street, and track) who prefer to support local retailers and need a fast, reliable way to find parts and gear. The platform also caters to motorcycle retailers seeking to increase their online visibility and connect with a broader customer base.
Features
- Real-time inventory tracking across a network of local motorcycle retailers
- Product search by SKU, brand, size, color, and ride type (MX, Off-Road, ADV, Street, Track)
- Options for delivery from the nearest retailer or in-store pickup
- Aggregation of over 1.8 million items in stock from hundreds of retailers
- Part Finder tool to locate specific motorcycle parts
- Integration with top brands such as Alpinestars, Klim, Arai, and Dunlop Tires
- Mobile-responsive design for easy access on any device
- Retailer sign-up portal for expanding the network