PurelyIV provides concierge medical services in the Metro Detroit area, delivering NP‑prescribed IV therapy, menopause coaching, at‑home COVID/flu testing, and lab draws directly to patients' homes. A nurse practitioner creates a personalized care plan while a registered nurse administers treatment and monitors the patient throughout the full‑visit session, ensuring continuous medical oversight and convenience.
Funding
Funding not disclosed
Founders
Product
Problem
Access to IV therapy, menopause coaching, lab testing, and acute care often requires traveling to clinics during limited hours, which can be inconvenient for busy individuals or those with mobility constraints. Additionally, patients may lack coordinated medical oversight when receiving at‑home treatments, leading to concerns about safety and continuity of care.
Solution
PurelyIV delivers concierge medical services directly to clients’ homes in the Metro Detroit area. A nurse practitioner (NP) creates a personalized care plan, and a registered nurse (RN) administers the treatment during a full‑visit session, providing continuous monitoring and support. The service portfolio includes physician‑prescribed IV drips for hydration and wellness, menopause coaching with telehealth consults, at‑home COVID/flu testing with NP‑guided treatment, and concierge lab draws with clinician‑reviewed results. By integrating NP oversight with RN delivery, PurelyIV ensures medical supervision, safety protocols, and continuity across multiple visits, while accepting FSA/HSA payments for eligible services.
Target Audience
Primary customers are health‑conscious adults in the Metro Detroit region seeking convenient, medically supervised IV therapy, menopause support, acute illness testing, or lab services without visiting a clinic.
Features
- NP‑prescribed IV therapy protocols customized to individual health goals, delivered by an RN who stays for the entire session
- At‑home menopause coaching and telehealth consultations with NPs for symptom management and treatment planning
- Mobile COVID and flu testing with same‑day NP consults and prescription of appropriate therapies
- Concierge lab services including in‑home blood draws and clinician‑reviewed results to guide treatment decisions
- Continuous vital sign monitoring during visits and emergency preparedness with on‑site medications
- Acceptance of FSA/HSA cards for eligible services and flexible scheduling, including same‑day appointments
- Service coverage throughout Oakland and Macomb counties with optional travel for nearby areas