Pure Electric designs and manufactures high-performance e-scooters featuring powerful motors and active steering stabilization for enhanced control and safety. The company addresses urban mobility challenges by providing reliable and compact electric scooters that facilitate efficient transportation in congested environments.
Funding
$17.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Urban commuters face challenges navigating congested city environments, often relying on inefficient or unsustainable transportation methods. Existing scooter designs may compromise rider safety and control, particularly on uneven surfaces or during sudden maneuvers.
Solution
Pure Electric designs and manufactures electric scooters engineered for urban mobility, emphasizing rider safety and control. Their scooters incorporate features like active steering stabilization to enhance handling and stability, even on rough terrain. The product line includes models with varying form factors, such as ultra-compact folding designs for easy storage and transport, as well as robust models designed for stability and durability. Pure Electric aims to provide a reliable and efficient transportation solution for navigating urban environments.
Target Audience
The primary target audience includes urban commuters seeking efficient, eco-friendly, and safe transportation alternatives for navigating city environments.
Features
- Active Steering Stabilisation: Gently returns the handlebar to center after turning, improving control on uneven surfaces.
- Powerful Motors: Upgraded motors (up to 900W maximum power) for improved hill climbing and responsive acceleration.
- Ultra-Compact Design (Flex Model): Folds for easy storage in cars, public transport, and tight spaces.
- Dynamic Handlebar Indicators: Integrated indicators for clear signaling.
- Robust Construction (Escape+ Model): Designed for stability, durability, and a comfortable ride.