Purchasely provides a no-code platform for app developers to create, test, and optimize paywalls and monetization strategies through real-time analytics and A/B testing. This solution addresses the challenge of inefficient monetization processes by enabling automated campaigns and personalized user engagement, resulting in significant time and cost savings.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile app developers face challenges in efficiently creating, testing, and optimizing paywalls and monetization strategies, often resulting in lost revenue and inefficient user engagement. Traditional methods require significant coding and app releases, slowing down experimentation and hindering the ability to personalize user experiences.
Solution
Purchasely offers a no-code platform that empowers app developers to build, test, and optimize paywalls and in-app monetization strategies in real-time. The platform enables rapid experimentation through A/B testing of various elements like pricing, design, and user touchpoints, without requiring app store releases. By providing real-time analytics and insights into user behavior, Purchasely allows developers to personalize content, offers, and engagement strategies, leading to increased conversion rates and recurring revenue. The platform integrates with existing payment infrastructures and marketing automation tools, streamlining workflows and maximizing ROI.
Target Audience
Purchasely targets mobile app developers, product managers, and marketing teams focused on optimizing in-app monetization and user engagement strategies, particularly those in subscription-based businesses.
Features
- No-code paywall builder with a drag-and-drop interface
- Real-time, native paywall previews without requiring app releases
- A/B testing capabilities for prices, designs, and user touchpoints
- Support for unlimited variants in A/B tests
- User segmentation and targeting for personalized paywall experiences
- Integration with StoreKit, Google Billing, and RevenueCat
- Real-time subscription funnel analytics, including trial conversions and renewals
- Customizable templates for quick paywall creation
- Localization support for translating UI elements and paywall content
- Integrations with marketing automation platforms like Airship, Customer.io, and Iterable