Pumpjack Dataworks offers Fanbank™, a customer data platform that consolidates fan interactions and behaviors from various sources to provide actionable insights for sports organizations. This platform quantifies the lifetime, commercial, and profile value of fan data, enabling rights holders to enhance fan engagement and unlock new revenue opportunities.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sports organizations often struggle to consolidate fan data from disparate sources, hindering their ability to gain a comprehensive understanding of fan behavior and engagement. This lack of unified data limits their capacity to effectively target fans, personalize experiences, and maximize revenue opportunities.
Solution
Pumpjack Dataworks offers Fanbank™, a customer data platform (CDP) designed to unify fan interactions and behaviors from various sources, providing actionable insights for sports organizations. Fanbank™ quantifies the lifetime, commercial, and profile value of fan data, enabling rights holders to enhance fan engagement and unlock new revenue opportunities. The platform allows organizations to segment their fanbase, understand engagement patterns, and track campaign performance, ultimately increasing the value of their fan data.
Target Audience
The primary target audience includes sports organizations, leagues, and federations seeking to better understand and monetize their fan data.
Features
- Data unification from various sources to create a single view of each fan.
- Fan segmentation based on behaviors and engagement patterns.
- Lifetime value calculation for each fan.
- Commercial value assessment of the fan database for partnership opportunities.
- Profile value analysis to determine the balance sheet asset value of the fanbase.
- Audience overviews to visualize the entire fanbase and identify key segments.
- Fan activity tracking to capture every interaction, both digital and physical.
- Federated views for leagues and federations to compare audiences across members.