Pulso Latam
Pulso is an AI-driven market research platform that simulates the reactions of thousands of synthetic Mexican consumers to marketing briefs, delivering executive reports in a single morning at roughly ten times lower cost than traditional focus groups. Users define target audiences by state, socioeconomic level, age, and occupation, then upload the same brief they would send to an agency. The platform runs frontier language models (Claude, GPT, Gemini) calibrated with Mexican demographic data to generate concept tests, message tests, pricing studies, and segment explorations.
- Data & Analytics
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Traditional market research in Mexico relies on focus groups and survey waves that are slow, expensive, and limited in sample size. Brands often wait weeks for insights that may not capture the full demographic and socioeconomic diversity of the Mexican market, delaying critical product and campaign decisions.
Solution
Pulso provides an AI-driven simulation platform that generates thousands of synthetic consumer responses calibrated with real Mexican demographic data. Users define their target audience by state, socioeconomic level (NSE), age, and occupation, then upload the same brief they would send to an agency. The platform runs the brief through frontier language models that reason as representative consumer archetypes, aggregates the responses, and delivers an executive report with winning concepts, segment-level findings, and direct consumer quotes. The entire process takes a single morning and costs roughly ten times less than a traditional focus group, enabling faster and more frequent market testing.
Target Audience
Primary customers are brand managers, marketers, and product teams at consumer goods companies operating in Mexico who need fast, affordable consumer insights without waiting for traditional research agencies.
Features
- Concept tests that compare multiple positioning ideas by preference, segment, and stated reason
- Message tests measuring which narrative approach converts best for the same product
- Pricing studies that assess price sensitivity across socioeconomic levels before launch
- Segment exploration identifying who buys, what matters to them, and what stops them at the shelf
- Synthetic personas calibrated with Mexican demographic data including NSE, age, geography, and occupation
- Executive reports in PDF and PPTX formats using agency-standard templates
- Five-layer architecture combining frontier LLMs (Claude, GPT, Gemini), a Mexican data layer, thousands of simulations, response synthesis, and actionable recommendations