The startup develops user experience research and analytics tools that capture real-time user interactions across digital platforms to analyze user behavior and preferences. By leveraging proprietary technology, the platform provides actionable insights that enable businesses to enhance product development and improve user satisfaction.
Funding
$2.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AABEGAMFounders
Product
Problem
Product teams often struggle to understand how users truly experience their products across various digital touchpoints. Traditional UX research methods can be slow, disconnected, and fail to capture real-time user behavior, leading to suboptimal product development and user experiences.
Solution
Pulse Labs provides a comprehensive platform that enables product, UX, and design teams to capture and analyze real-world user interactions, bridging the gap between AI and UX. The platform supports various research methodologies, including surveys, interviews, task-based evaluations, in-app feedback, and naturalistic observational studies. By leveraging AI-powered tools, Pulse Labs streamlines the research process, transforming user feedback into actionable insights and facilitating data-driven decisions across the product lifecycle. The platform also offers access to a diverse, vetted panel of participants, ensuring fast, reliable results and high-quality insights.
Target Audience
Pulse Labs primarily serves product, UX, and design teams within enterprises across technology, retail, automotive, logistics, and manufacturing industries.
Features
- Support for surveys, interviews, evaluations, observations, and in-app feedback collection
- FlightRecorder SDK for capturing embedded, in-app user insights across iOS, Android, and web platforms
- AI-powered tools for automated analysis, organization, and highlighting of key user interactions
- Customizable surveys for collecting structured feedback from targeted user segments
- Multi-camera support and on-screen scripts for moderated interviews
- Task-based evaluations for assessing user behavior across web, mobile, smart devices, and automotive platforms
- Naturalistic studies for recording user interactions organically in real-time
- Pulse Voices™ Panel for fast, compliant research recruiting with a diverse, ID-verified participant pool
- GDPR compliance and ISO 27001 certification for data protection and responsible AI innovation