Pulsate offers a real‑time, intent‑based promotion engine for community banks and credit unions that delivers personalized, in‑app messages and offers when members are most likely to act. The platform integrates with core banking and CRM systems to automate audience segmentation, geofencing, and AI‑driven next‑best‑message recommendations, boosting product activation and share‑of‑wallet. It provides secure messaging, multi‑channel delivery, and analytics on engagement and usage lift.
Funding
$7.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TVFounders
Product
Problem
Community financial institutions often rely on generic, batch‑style communications such as email or bulk SMS, which yield low open rates and fail to drive timely product adoption or increased usage among account holders. Without real‑time, personalized outreach, banks struggle to expand share‑of‑wallet and retain members in a competitive digital landscape.
Solution
Pulsate’s Opportunities Engine™ delivers intent‑based promotions and data‑driven messaging directly to a member’s mobile device at the moment they are most likely to act. By combining real‑time audience segmentation, geofencing, and an AI‑powered “next‑best‑message” engine, the platform surfaces the right product offer, reminder, or educational cue in a secure in‑app environment. The solution integrates with existing core banking and CRM systems, allowing institutions to automate product activation flows, track engagement metrics, and continuously refine targeting based on observed behavior. This mobile‑first approach increases open and click‑through rates, accelerates product uptake, and builds member loyalty without the spam associated with traditional channels.
Target Audience
The primary customers are community banks and credit unions seeking to increase product adoption and usage among their existing account holders, particularly marketing and member‑engagement teams within those institutions.
Features
- Intent‑based promotion engine that matches offers to individual member intent signals derived from transaction and interaction data.
- Real‑time audience segmentation and geofencing to trigger location‑aware, contextually relevant messages.
- AI‑driven “next‑best‑message” recommendation engine that automates personalized outreach sequences.
- Secure in‑app messaging framework with end‑to‑end encryption, eliminating reliance on email or SMS spam channels.
- Seamless integrations via APIs and pre‑built connectors to core banking, CRM, and analytics platforms.
- Multi‑channel delivery dashboard that consolidates mobile, web, and push notifications for unified campaign management.
- Analytics suite providing product activation rates, usage lift, and share‑of‑wallet insights at the account‑holder level.