PulpoAR develops augmented reality (AR) commerce platforms that provide virtual try-on solutions for beauty retail, enabling customers to visualize products on their own faces through high-accuracy facial tracking technology. This approach reduces basket drop rates by up to 30% by allowing users to experience products in a realistic manner before making a purchase.
Funding
$100K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
DAFounders
Product
Problem
In the beauty and retail industry, customers often struggle to visualize how cosmetic products will look on them before making a purchase, leading to uncertainty and potentially lower sales conversions. Traditional methods of trying on products in-store can be unhygienic or inconvenient, while online shopping lacks the tangible experience that drives purchasing decisions.
Solution
PulpoAR offers augmented reality (AR) and artificial intelligence (AI) powered virtual try-on solutions that allow customers to realistically visualize makeup, hair color, and nail polish directly on their own faces or hands. Using high-accuracy facial tracking and hand segmentation technology, the platform provides a seamless and engaging shopping experience across web, mobile, and in-store smart mirrors. By enabling customers to experiment with different products and looks in a virtual environment, PulpoAR helps beauty brands increase customer confidence, reduce basket drop-off rates, and drive sales conversions. The platform also offers AI-powered skin diagnostics that analyze skin parameters and recommend personalized skincare routines and product suggestions.
Target Audience
PulpoAR primarily targets beauty brands, retailers, and e-commerce platforms seeking to enhance the customer shopping experience, increase online conversions, and drive sales through virtual try-on technology.
Features
- Real-time virtual try-on for facial makeup, hair color, and nail polish using a live camera, uploaded photo, or model selection
- AI-powered skin diagnostics that analyze skin health and provide customized product recommendations
- High-accuracy face detection and micro-feature tracking for realistic product placement and movement
- AR color changing technology that accurately transforms colors from the real world into the digital world
- Nail segmentation technology for precise nail polish application
- Support for various platforms, including desktop web, mobile web, mobile apps, and smart mirrors
- Business analytics dashboard providing insights into user behavior, conversion rates, and revenue tracking
- Integrations with social media platforms for sharing virtual try-on experiences