The startup develops physical unclonable function technology that enables clients to verify, authenticate, and trace physical items through a simple scan. This technology enhances brand protection and digital engagement across various industries by ensuring product integrity throughout the supply chain.
Funding
$4.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Counterfeit goods are a global issue, costing businesses billions and eroding brand trust. Existing authentication methods are often easily replicated, leaving consumers and businesses vulnerable to fraud and safety risks. Traditional methods lack the ability to track products throughout the supply chain, hindering efforts to combat counterfeiting and gray market activity.
Solution
Pufin-ID offers a solution to product authentication and traceability using its patented O-KEY technology. The O-KEY is a physical unclonable function (PUF) that creates a unique, impossible-to-copy fingerprint for each product. This fingerprint is embedded within a QR code, which can be scanned using a smartphone app to verify authenticity. The technology enables end-to-end unit traceability, allowing businesses to monitor product distribution, identify unauthorized sales channels, and comply with evolving regulations like the EU Digital Product Passport. By providing a secure digital identity to physical products, Pufin-ID helps companies combat counterfeiting, protect brand integrity, and build stronger relationships with customers.
Target Audience
Pufin-ID serves brands and manufacturers across various industries, including luxury goods, pharmaceuticals, automotive, food and beverage, and industrial components, who are seeking to protect their products from counterfeiting and enhance supply chain transparency.
Features
- O-KEY: A patented physical unclonable function (PUF) that generates a unique, unclonable fingerprint for each product.
- QR Code Embedding: The O-KEY fingerprint is embedded within a QR code for easy scanning and verification.
- O-KEY Verifier App: A mobile application available on iOS and Android that allows users to scan and verify the authenticity of products.
- Instant Validation: Provides immediate confirmation of product authenticity upon scanning the O-KEY.
- End-to-End Traceability: Enables tracking of products throughout the supply chain, from manufacturing to the end consumer.
- Digital Product Passport (DPP) Compliance: Supports compliance with emerging regulations by providing a secure and transparent record of a product's lifecycle.
- AI-Powered Verification: Utilizes AI algorithms to ensure accurate and reliable authentication.