PubX provides an AI-driven dynamic floor pricing engine that sets unique price floors for each programmatic auction, enhancing revenue for digital publishers. This technology addresses the issue of undervaluation in ad inventory by protecting market value against bid-shading practices, targeting a minimum 3X return on investment.
Funding
$980K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Digital publishers often struggle to optimize revenue from programmatic advertising due to bid-shading and the inability to set optimal price floors for each auction. This can lead to undervaluation of ad inventory and lost revenue opportunities.
Solution
PubX offers an AI-powered dynamic floor pricing engine that analyzes each programmatic auction in real-time to set a unique price floor. This technology protects the market value of publisher inventory by preventing bid-shading and ensuring that impressions are sold at their optimal price. The system is designed to be fully automated and easy to integrate with existing ad tech stacks, requiring minimal setup and no developer resources. PubX aims to deliver a minimum 3X return on investment for publishers by increasing revenue and yield.
Target Audience
The primary target audience is digital publishers who are looking to increase revenue and yield from their programmatic advertising inventory.
Features
- AI-driven dynamic floor pricing engine that sets unique price floors for each programmatic auction
- Protection against bid-shading practices to maximize revenue
- Fully automated system requiring minimal setup and no developer resources
- Seamless integration with existing ad tech stacks
- Real-time analysis of auction dynamics to optimize pricing
- Underlying Artificial Neural Network and over-running control algorithms