PubRunner
Agentic provides open-web and in-app monetization tools that personalize content recommendations and ad placements for each individual user, boosting lifetime value. Its engine selects on-page widgets—such as video, ad, or content rec—based on engagement and revenue optimization, and integrates directly with existing CMS, ad stacks like GAM, and subscription or email platforms without requiring migration.
- Advertising Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Open web and in-app publishers are forced to provide the same congested, templated experience to every user on every visit, even though each individual is unique. This one-size-fits-all approach limits user engagement and fails to optimize revenue potential across a reader's lifetime.
Solution
Agentic provides a monetization engine that personalizes content recommendations and ad placements for each individual user, optimizing for lifetime value. The engine selects on-page widgets—such as video, ad, or content recommendation—based on real-time engagement and revenue optimization principles. It runs alongside existing publisher infrastructure, integrating with current CMS, ad stacks like Google Ad Manager, and subscription or email tools without requiring migration or rebuilding. The system balances user experience and revenue yield, ensuring that each widget placement maximizes engagement while optimizing monetization across every reader's lifetime value.
Target Audience
Open web and in-app publishers who need to personalize content and ad placements to increase user engagement and monetization without overhauling their existing technology stack.
Features
- User-level personalization engine that selects on-page widgets (video, ad, content rec) based on engagement and revenue optimization
- Dual-principle optimization: maximizes user engagement with content while optimizing revenue yield across lifetime value
- Seamless integration with existing CMS, ad stacks (including GAM), and subscription/email platforms
- No migration or rebuild required; works within the publisher's current stack
- Runs alongside existing infrastructure as a complementary layer