Publicit provides a self‑service platform that lets marketers plan, launch, and measure omnichannel campaigns across TV, outdoor, and AI‑driven digital media from a single interface. Its AI engine recommends audience‑targeted placements, automatically compares prices across 300+ global media outlets, and adapts creative assets to each format, enabling one‑click campaign activation and unified performance reporting.
Funding
€700K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ABBFounders
Product
Problem
Advertisers must coordinate with multiple media owners, negotiate separate contracts, and manually adapt creatives for each physical and digital channel, which is time‑consuming and prone to errors. This fragmented process limits the ability to launch omnichannel campaigns quickly and at scale.
Solution
Publicit offers a self‑service advertising hub that centralizes planning, activation, and measurement of campaigns across TV, outdoor, and AI‑driven digital media. An AI engine analyses audience data to recommend optimal placements and automatically compares pricing across more than 300 media outlets in over 50 countries. The platform adapts supplied creative assets to each format—both physical and digital—without additional design costs, enabling marketers to launch campaigns with a single click. Real‑time reporting consolidates performance metrics across all channels, providing a unified view of reach and effectiveness.
Target Audience
Primary customers are marketing teams and media planners at brands or agencies that need to execute fast, scalable omnichannel advertising campaigns.
Features
- AI‑powered audience filtering and budget allocation recommendations for precise media buying
- Automated price comparison across a global inventory of 300+ media outlets
- One‑click campaign launch for TV, outdoor, and AI‑driven digital formats
- Built‑in creative adaptation that resizes and formats assets for each channel at no extra cost
- Unified analytics dashboard that tracks spend, impressions, and ROI across all media
- No need for individual contracts or manual outreach to publishers