Persona

Shutdown

prsona.co.uk

Website unreachable since Oct 26, 2026

Persona is a fashion shopping app that utilizes a hyper-personalized, Tinder-style swiping interface to present users with clothing options tailored to their individual preferences and moods. By leveraging AI-driven recommendations, the app reduces the overwhelming choices found on traditional fashion websites, enhancing the shopping experience and promoting support for smaller brands.

Traction 2/10

United Kingdom · HQ

Founded 20242100+ followers

Artificial Intelligence
Applications
Commerce & Shopping
Retail Technology
Software Only

Updated 7 months ago

Funding

Funding rounds are not available yet.

Founders

1 founder

Siobhan Prendiville

Co-Founder/CEO

Product

Problem

Online fashion shopping often presents users with an overwhelming number of choices, making it difficult to find items that match their individual style and preferences. Traditional e-commerce platforms can lack personalization, leading to a frustrating and time-consuming shopping experience. Smaller, independent brands often struggle to gain visibility amidst the larger retailers.

Solution

Persona is a mobile fashion shopping application that leverages AI to provide a hyper-personalized experience. The app uses a swiping interface, similar to dating apps, to present users with clothing options tailored to their individual preferences, style profiles, and expressed moods. By curating a selection of items based on AI-driven recommendations, Persona reduces choice overload and helps users discover clothing they are likely to love. The platform also aims to support smaller brands by increasing their visibility to a targeted audience.

Target Audience

Persona targets fashion-conscious individuals who are looking for a more personalized and efficient online shopping experience, as well as those who want to support independent and emerging brands.

Features

AI-powered recommendation engine that learns user preferences over time
Tinder-style swiping interface for quick and intuitive browsing
Personalized style profiles to separate different wardrobes (e.g., workwear vs. weekend wear)
Discovery of new and emerging fashion brands
Mobile application available on iOS and Android