Proximity provides a platform that maps and visualizes business and location data in real time, enabling organizations to access a single source of truth across BI tools, cloud services, and spreadsheets.
Funding
Funding not disclosed
Founders
Product
Problem
Organizations often struggle to consolidate disparate business and location data from multiple BI tools, cloud services, and spreadsheets, leading to fragmented insights and delayed decision‑making. Without a unified, real‑time view of geographic performance, identifying trends, gaps, or emerging opportunities becomes inefficient and error‑prone.
Solution
Proximity offers a cloud‑based platform that aggregates and visualizes business and location data on interactive maps in real time. Users connect their existing data sources via secure APIs, creating custom map layers, heatmaps, and dashboards that serve as a single source of truth. The platform provides in‑app alerts for upcoming events and news, enabling teams to act proactively on location‑based intelligence. Built on Google Cloud, Proximity ensures enterprise‑grade encryption and compliance while supporting role‑based access, single sign‑on, and audit trails for secure collaboration across the organization.
Target Audience
Primary customers are mid‑size to large enterprises that need to monitor and analyze geographic performance across sales, logistics, field services, or asset management, as well as data teams seeking a unified location‑intelligence layer for their BI workflows.
Features
- API connectors for BI tools, cloud providers, and spreadsheets to ingest data automatically
- Customizable map layers with extensive marker library, custom image uploads, and branding options
- Heatmap generation to visualize coverage gaps, performance hotspots, and expansion opportunities
- Real‑time tracking of assets (vehicles, people, IoT devices) with near‑instant map updates
- Alerts and notifications for custom events, news, or operational issues delivered within the app
- Role‑based permissions, single sign‑on (Google/Microsoft), and full audit trail for data governance
- Integrated dashboards with configurable metrics, quick views, and satellite/street view overlays
- Google Places integration and advanced search filters for contextual insights and navigation