Proxima
About Proxima
Proxima utilizes predictive data intelligence and AI-driven audience segmentation to enhance e-commerce marketing efficiency, significantly lowering customer acquisition costs and increasing customer lifetime value. By analyzing over 70 million U.S. e-commerce shoppers, Proxima enables brands to target high-intent audiences, resulting in measurable improvements in return on ad spend and campaign performance.
<problem> E-commerce brands struggle to efficiently target high-intent customers due to increasing customer acquisition costs and limitations in traditional in-platform targeting methods. The ability to scale ad spend profitably is hindered by reliance on broad targeting and the difficulty in identifying valuable customer segments. </problem> <solution> Proxima provides predictive data intelligence and AI-driven audience segmentation to improve e-commerce marketing efficiency. By analyzing a large pool of U.S. e-commerce shoppers and transaction data, Proxima enables brands to identify and target high-intent audiences, leading to improved return on ad spend (ROAS) and reduced customer acquisition costs (CAC). The platform generates custom audiences tailored to specific brands and deploys them to the ad platform of choice. Proxima also offers enterprise-grade analytics and industry benchmarks to help businesses make data-driven decisions that fuel growth and maximize customer lifetime value (LTV). </solution> <features> - AI Audiences: Predictive audiences built from millions of commerce insights - Audience Segmentation: Creation of high-intent audiences tailored to specific brands - Data Pool: Enriched first-party data pool of 70M+ U.S. eCom shoppers - Algorithm Optimization: Algorithms that constantly learn and improve campaign performance - Tactical Insights: Enterprise-grade analytics and benchmarks for better business decisions - Dynamic Industry Benchmarks: Tactics that drive best-in-class growth and retention - Customer Insights: Deeper understanding of customer shopping habits to maximize LTV - Product Identification: Identification of most valuable products to drive repeat purchases - Consumer Scoring: Network-powered consumer scoring to optimize around best new customers </features> <target_audience> Proxima targets e-commerce brands looking to scale their marketing efficiently, lower customer acquisition costs, and increase customer lifetime value through improved audience targeting and data-driven insights. </target_audience> <revenue_model> Proxima generates revenue through SaaS subscriptions, based on the amount of ad spend managed through the platform. </revenue_model>
What does Proxima do?
Proxima utilizes predictive data intelligence and AI-driven audience segmentation to enhance e-commerce marketing efficiency, significantly lowering customer acquisition costs and increasing customer lifetime value. By analyzing over 70 million U.S. e-commerce shoppers, Proxima enables brands to target high-intent audiences, resulting in measurable improvements in return on ad spend and campaign performance.
How much funding has Proxima raised?
Proxima has raised 12000000.
- Funding
- 12000000
- Employees
- 100 employees
- Major Investors
- Mucker Capital