Provenance offers a sustainability marketing technology platform that helps brands and retailers validate and showcase product-level sustainability claims. The platform automates ESG compliance and provides verified data to reduce greenwashing risk, enhancing product discoverability and consumer trust.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and retailers face challenges in validating and communicating product-level sustainability claims, leading to consumer distrust and potential greenwashing accusations. This complexity hinders the ability to meet evolving ESG compliance standards and capitalize on growing consumer demand for sustainable products.
Solution
Provenance provides a sustainability marketing technology platform that enables brands and retailers to substantiate and showcase product-level sustainability claims. The platform simplifies ESG compliance by automating claims management and providing validated data, thereby reducing greenwashing risk. By integrating this verified data, businesses can enhance product discoverability, improve conversion rates, and build consumer trust across various sales channels. This approach empowers consumers to make informed purchasing decisions aligned with their values, driving sales for brands committed to sustainability.
Target Audience
The primary customers are brands and multi-brand retailers seeking to enhance their sustainability marketing efforts, improve ESG compliance, and drive sales by building consumer trust.
Features
- Platform for validating and publishing product-level sustainability claims.
- Automated claims management workflow to streamline ESG compliance.
- Integration of validated sustainability data to enhance product discoverability and searchability.
- Clickable sustainability badges on product pages to improve conversion rates.
- Tools for retailers to power sustainable product edits, search filters, and loyalty programs.
- Anti-greenwashing software to ensure claims are accurate and substantiated.
- Framework to adapt to evolving ESG standards and mitigate regulatory risks.
- API for publishing and updating claims across multiple retailer channels and DTC websites.
- Data integration capabilities for retailers' Product Information Management (PIM) and Product Lifecycle Management (PLM) systems.