Protected Media has developed a next-generation fraud detection system that utilizes advanced Sophisticated Invalid Traffic (SIVT) detection and filtration across multiple platforms, including Connected TV. This technology addresses the issue of ad fraud by providing MRC-accredited metrics for viewability and performance, enabling advertisers to optimize their media spend and improve campaign effectiveness.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers face significant financial losses due to ad fraud, including sophisticated invalid traffic (SIVT) and non-viewable ads, across various platforms such as Connected TV, desktop, and mobile. Inaccurate or incomplete ad verification metrics hinder effective campaign optimization and waste media spend.
Solution
Protected Media provides an ad verification platform that detects and filters sophisticated invalid traffic (SIVT) across multiple channels, including Connected TV, mobile, and desktop. The platform offers MRC-accredited metrics for viewability, attention, and performance, enabling advertisers, agencies, and publishers to optimize media spend and improve campaign effectiveness. Protected Media's technology goes beyond traditional IVT and viewability metrics by incorporating attention and quality insights, streamlining processes, and fostering positive relationships within the advertising ecosystem. The platform's reporting suite delivers comprehensive and intuitive data, facilitating actionable insights.
Target Audience
The primary target audience includes advertisers, agencies, and publishers seeking to improve ad campaign performance, reduce costs associated with ad fraud, and ensure brand safety across digital advertising channels.
Features
- MRC-accredited measurement of rendered display and video ad impressions across desktop, mobile web, mobile in-app, and Connected TV
- Advanced SIVT detection and filtration across all platforms
- Viewability metrics for both display and video
- Integration with Mediaocean's Prisma to reduce waste
- Protected Passport for next-generation ad verification in closed environments
- Comprehensive reporting suite with actionable insights
- TAG-certified against ad fraud and transparency