This startup produces custom hair care products tailored to individual hair needs through an online consultation that utilizes a proprietary algorithm for data analysis. By formulating products with natural active ingredients, the company provides vegan, gluten-free, and fragrance-free options that deliver targeted nourishment for diverse hair types.
Funding
$87.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often struggle to find hair and skin care products that effectively address their specific and evolving needs due to variations in hair type, skin condition, lifestyle factors, and environmental conditions. Mass-produced products with generic formulations may not adequately target individual concerns, leading to unsatisfactory results and the need for extensive product experimentation.
Solution
Prose offers custom-formulated hair and skin care products tailored to individual needs through an online consultation. The consultation analyzes over 80 factors, including lifestyle, environment, and specific hair and skin concerns, to create personalized formulas. Using an AI-powered algorithm, Prose selects from over 185 ingredients to formulate products that address each customer's unique requirements. The company also incorporates a feedback loop, allowing customers to refine their formulas based on their experience and changing needs, ensuring continuous improvement and adaptation.
Target Audience
Prose targets individuals seeking personalized hair and skin care solutions that address their unique needs and preferences, with an emphasis on those who value high-quality ingredients and sustainable practices.
Features
- Online consultation that analyzes over 80 factors related to lifestyle, environment, and individual hair and skin characteristics
- AI-powered algorithm for personalized product formulation
- Access to over 185 ingredients, including natural and synthetic actives
- Option to exclude specific ingredients based on preferences or sensitivities (e.g., vegan, silicone-free, dye-free, fragrance-free)
- Review & Refine® feedback tool for continuous formula improvement based on customer reviews
- Wide range of custom hair care products, including shampoo, conditioner, masks, serums, and supplements
- Custom skin care line includes cleansers, serums, and moisturizers
- Subscription service with options to opt-out of receiving pumps and reduce paper inserts for environmentally friendly packaging