ProQure

The startup offers a digital marketplace that facilitates direct brand-consumer communication through product integration as a communication channel. This platform enhances customer engagement and retention by providing measurable insights and streamlined interactions, enabling brands to implement effective direct-to-consumer strategies.

Traction 3/10

Pleasanton, United States · HQ

Founded 201619300+ followers

Data & Analytics
Commerce & Shopping
Enterprise Software
Internet of Things
Software Only

Updated 6 months ago

Funding

Raised to date

$380KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Funding rounds are not available yet.

Founders

2 founders

Ami Barda

CEO

Poorab Shah

Co-Founder

Product

Problem

Brands struggle to connect directly with consumers after the point of sale, missing opportunities for engagement, brand protection, and gathering valuable customer insights. Traditional methods lack the ability to deliver contextual experiences and build lasting relationships through the product itself. Additionally, brands face increasing pressure to comply with emerging regulations like the Digital Product Passport (DPP) without disrupting existing processes.

Solution

ProQure offers a "phygital" infrastructure that transforms physical products into digital platforms, enabling brands to engage, acquire, and retain customers. By embedding NFC tags or QR codes onto products, ProQure facilitates direct brand-consumer communication and delivers contextual experiences throughout the customer journey. The platform includes a customer experience OS (CX OS) that allows brands to build and manage product-centric CX with no coding required, and a cloud platform for data analysis and campaign management. ProQure also provides solutions for product authentication (TruePixel) and Digital Product Passport (DPP) compliance, helping brands meet regulatory requirements while unlocking new opportunities for customer engagement and brand value.

Target Audience

ProQure targets brands across various industries seeking to enhance customer engagement, protect their brand integrity, comply with regulations like DPP, and establish scalable direct-to-consumer strategies.

Features

**CX Studio:** A no-code customer experience builder for creating and managing product-centric digital experiences.
**TruePixel:** A product authentication solution that embeds a branded security layer for consumers to verify product authenticity via a simple scan.
**Digital Product Passport (DPP) Accelerator Program:** A solution to simplify and accelerate DPP compliance, providing a secure, smartphone-accessible digital interface for product lifecycle information.
**Contactless Technologies:** Utilizes NFC tags and QR codes to add a digital layer to physical products, enabling seamless customer engagement.
**ProQure Cloud:** A platform for running, managing, and analyzing customer experience campaigns, providing insights and engagement metrics.
**Customer Experience OS:** Empowers brands to accelerate, automate, and easily manage their DPP program, while eliminating the costs and time associated with research and development.
**Insight Campaign Management:** Delivers personalized, contextual customer experiences dynamically using a rule engine.