Propulso is a GeoMarketing platform that utilizes location-based data analytics to track consumer movements and behaviors, enabling businesses to optimize their advertising campaigns in real time. By providing detailed market research and competitive insights, the platform helps users make informed decisions and improve their return on investment.
Funding
$1.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AQFounders
Product
Problem
Many businesses lack affordable, user-friendly tools to analyze consumer behavior based on location data, hindering their ability to optimize advertising campaigns and understand market dynamics. Existing solutions are often complex, expensive, and require specialized expertise, limiting accessibility for smaller businesses and agencies.
Solution
Propulso offers a location-based data analytics platform that enables businesses to track consumer movements and behaviors to optimize advertising campaigns and gain market insights. The self-service platform provides tools to analyze visitor behavior at specific locations, compare market shares, and analyze physical travel patterns. Users can create, edit, and analyze advertising campaigns in real-time, targeting consumers based on their physical movements.
Target Audience
Propulso targets agencies seeking to enhance digital campaigns, businesses aiming to gain a competitive edge through data-driven decisions, and cities/institutions looking to optimize development planning and citizen communication.
Features
- Analysis of visitor behavior at specific locations using location data.
- Market share comparison tools to benchmark performance against competitors.
- Real-time campaign management for creating and editing advertising campaigns.
- Geotargeting capabilities to target consumers based on physical movements.
- Integration with a network of over 52 data providers.
- Access to over 35 data types, including movements, censuses, and weather data.
- White-label add-on for agencies to resell services.