Propulse is a hybrid intelligence firm that converts fragmented real estate market data into durable decision systems for developers, funds, and brokerages. The company combines strategy consulting, continuous market intelligence dashboards, and AI-driven data products to replace intuition-based pricing and positioning with evidence-backed decisions. Its product line includes Market Insights, an embeddable real-time intelligence library, and Naira, a WhatsApp-based AI real estate advisor.
Funding
Funding not disclosed
Founders
Product
Problem
Real estate decisions are frequently based on intuition rather than measured demand, leading to mispriced properties, weak differentiation, and missed market opportunities. Market data from portals, CRM systems, and field research is often fragmented across disconnected spreadsheets that are never reconciled in time. Developers and funds launch products without validating who buys, why, and what they are willing to pay today.
Solution
Propulse builds integrated decision systems that combine strategy consulting, continuous intelligence, and AI-powered data products. The firm enters as consultants but operates as a system, delivering market validation, pricing analysis, and positioning at project start, then maintaining live dashboards and benchmarking that do not stop after delivery. Its data and AI layer performs portal scraping, predictive modeling, and demand segmentation to keep the system fed with fresh information. Learnings from consulting engagements are productized into scalable platforms, including Market Insights for real-time district-level intelligence and Naira, a conversational AI advisor for WhatsApp.
Target Audience
Primary customers are real estate developers, investment funds, and brokerages operating in Peru, the United States, and Portugal, with the system designed to scale into other asset-intensive industries such as retail, finance, and healthcare.
Features
- Market Insights: embeddable library of real estate intelligence reports covering prices, cap rates, and sales velocity by district, designed for B2B2C white-label distribution
- Naira: conversational AI real estate advisor on WhatsApp, built on the same data engine that powers Market Insights
- Smart Property Hunter: human-judgment-based purchase decision service for individual buyers, deliberately avoiding automated scoring
- Continuous benchmarking and executive dashboards that track competitor activity and market movements on a recurring basis
- Predictive demand models and dynamic pricing segmentation powered by proprietary scraping and monitoring of real estate portals
- Hybrid intelligence methodology combining proprietary data with mystery shopper field research for competitive sets lacking public data