The startup offers a low-code application development platform that enables users to prototype and iterate applications without writing code, facilitating rapid deployment. By connecting enterprise-grade applications to databases, the platform allows developers to create customized applications with user-friendly interfaces more efficiently.
Funding
$4.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B marketing and sales teams often struggle to identify which accounts are actively in the market for their solutions, leading to wasted resources and inefficient outreach. Traditional methods lack the precision needed to target the right contacts within those accounts, hindering pipeline generation and sales conversions.
Solution
Propensity offers an account-based marketing (ABM) platform that leverages intent data to identify in-market accounts and the key contacts within them. The platform provides contact-level attribution, enabling marketing and sales teams to understand which individuals are engaging with their brand across multiple channels. By integrating with CRM systems like Salesforce and HubSpot, Propensity automates the process of identifying, prioritizing, and engaging high-intent leads, resulting in improved pipeline velocity and increased sales conversions. The platform's omnichannel campaign capabilities allow users to create targeted experiences across various touchpoints, including LinkedIn, Facebook, programmatic ads, direct mail, and email.
Target Audience
Propensity is designed for B2B marketing, sales, and revenue operations teams that want to improve their ABM strategies, generate more qualified leads, and increase sales conversions by targeting in-market accounts and key contacts.
Features
- Account Intent Data Explorer: Identifies accounts actively searching for solutions, providing insights for targeted outreach.
- ABM Connected Website: De-anonymizes website visitors, matching them to intent signals and identifying leads within those accounts.
- Automated Playbook Generator: AI-driven tool that generates campaign assets, including ads, emails, and outreach messaging.
- Contact-Level Attribution: Tracks engagement and conversions at the individual contact level, providing insights into which people are most interested.
- Omnichannel Campaign Management: Enables the creation and execution of ABM campaigns across multiple channels, including LinkedIn, Facebook, direct mail, and email.
- CRM Integration: Seamlessly integrates with CRM systems like Salesforce and HubSpot to sync data and automate workflows.
- ICP Builder: Identifies the common traits and attributes of an ideal customer profile by analyzing existing customer websites.