Propel is an AI-driven public relations management system that enables brands and agencies to efficiently manage media relationships, track coverage, and measure campaign ROI. By leveraging a global database of journalists and influencers, Propel reduces PR costs by 95% while increasing media coverage and saving up to 75% of time spent on traditional PR tasks.
Funding
$6.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Public relations professionals often struggle with inefficient workflows, reliance on outdated media databases, and difficulty in accurately measuring campaign ROI, leading to wasted time and resources. Traditional PR methods involve manual processes and scattered systems, hindering scalability and profitability for agencies.
Solution
Propel provides an AI-powered PR management platform designed to streamline media relations, enhance coverage, and provide comprehensive ROI analytics. The platform consolidates media contacts, communication history, and campaign performance into a centralized CRM system. By leveraging AI, Propel automates tasks such as media list building, pitch personalization, and performance reporting, enabling PR teams to optimize their strategies and improve overall efficiency. The platform's AI-driven insights help users identify relevant journalists, personalize outreach, and track the impact of PR efforts on business outcomes.
Target Audience
Propel targets public relations agencies, in-house communications teams, and marketing professionals seeking to improve media relations, increase coverage, and measure the ROI of their PR efforts.
Features
- AI-powered media database with over 500K journalists, updated daily, and 3B articles
- AI-driven pitch personalization, tailoring content to individual journalist preferences
- Native email plugins for Gmail and Outlook to track email opens and responses in real-time
- Media monitoring across online news, social media, and broadcast channels
- Business outcome dashboards to measure the direct attribution of PR campaigns towards traffic, purchases, and conversions
- AI-powered workflows for content generation, media list building, and distribution
- Centralized CRM for managing media lists, contacts, and team-wide communication history