Propaga provides short‑term, interest‑free credit to Mexican corner stores, allowing them to purchase inventory from partnered distributors and defer payment for up to 15 days. Merchants register via WhatsApp with just an ID and phone number, receive goods on delivery, and settle invoices by bank transfer or cash, enabling faster stock turnover and higher sales without traditional credit checks.
Funding
Funding not disclosed
Founders
Product
Problem
Small retail stores often lack the cash needed to purchase inventory upfront, forcing them to limit stock levels, miss promotional opportunities, and experience constrained sales growth. Traditional credit checks based on credit bureau scores further restrict access to financing for many of these merchants.
Solution
Propaga offers short‑term, interest‑free credit that lets retailers acquire products from preferred suppliers instantly and defer payment for up to 15 days. The service requires only a quick mobile registration via WhatsApp, using an ID and phone number, without any credit bureau checks. Merchants receive the goods on delivery, confirm the order with a WhatsApp PIN, and have a full two‑week window to settle the invoice by bank transfer or cash at participating locations. By extending cash flow and eliminating the need for upfront payment, Propaga enables stores to increase inventory turnover, take advantage of supplier promotions, and boost monthly revenue.
Target Audience
Propaga serves independent corner stores and small retailers in Mexico that need flexible inventory financing and prefer a mobile‑first, low‑bureaucracy solution.
Features
- Credit line of up to 15 days with no interest, payable by SPEI transfer or cash at partner points
- Instant registration in under two minutes through WhatsApp using only INE, name, and phone number
- No credit bureau evaluation; approval is based on transaction history and merchant activity
- Integrated with a network of major Mexican distributors, allowing purchases from multiple affiliated suppliers
- Real‑time order confirmation via WhatsApp PIN (NIP) to ensure secure, on‑delivery payment processing
- Automated payment reminders and portal for generating payment tickets, simplifying settlement