Promoted combines generative AI and traditional machine learning to enhance search relevance and ad performance in online marketplaces. This technology improves conversion rates by over 10% by ensuring users find relevant products and services efficiently.
Funding
$8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
PPSSVPFounders
Product
Problem
Online marketplaces often struggle with irrelevant search results and poorly performing advertisements, leading to decreased user engagement and lost revenue opportunities. Existing search and ad ranking algorithms fail to adequately match users with the most relevant products or services, resulting in lower conversion rates.
Solution
Promoted provides an AI-powered relevance engine that combines generative AI with traditional machine learning to improve search, discovery, and ad performance for online marketplaces. The platform enhances search result relevance and ad quality, ensuring users efficiently find desired items. By unifying search and ad ranking, Promoted delivers a consistent and optimized user experience, leading to increased conversion rates and revenue. The technology is designed to be scalable and can be deployed in cloud, self-hosted, or shared-source open-core environments.
Target Audience
The primary target audience includes engineering leaders and product managers at online marketplaces, e-commerce platforms, and other businesses that rely on search and advertising to connect users with products or services.
Features
- Hybrid AI approach combining generative LLMs with traditional machine learning techniques
- Unified platform for search, discovery, and native advertising ranking
- Real-time optimization of search results and ad placements based on user behavior
- Open-core architecture allowing for customization and in-house development
- Multi-cloud and multi-region deployment options (AWS, GCP) for high availability and scalability
- Client libraries for iOS, Android, React Native, Ruby, and .NET
- Integration with Snowplow for event logging