FMCG companies face significant challenges in executing trade promotions, including manual data entry for retailer submissions, optimizing promotional phasing, and ensuring compliance with retailer requirements. These inefficiencies lead to errors, chargebacks, and delays in the promotion lifecycle.

PromoSync offers an AI-powered platform designed to automate the end-to-end trade promotion execution process for FMCG organizations. The system leverages AI agents to optimize promotional phasing on a weekly, retailer, and SKU basis, eliminating manual slotting and ensuring alignment across teams. It automates the completion and submission of retailer promotion forms, synchronizing data with internal supply chain systems to achieve error-free execution. By ensuring compliance with retailer-specific requirements, PromoSync significantly reduces the risk of chargebacks and streamlines the entire promotion lifecycle from strategy to shelf.

AI-driven promotional phasing optimization by week, retailer, and SKU.

Automated data entry and submission of retailer promotion forms via AI agents.

Real-time synchronization with internal supply chain systems.

Automated generation of optimized retailer clash grids with precision timing.

Compliance validation against retailer requirements to minimize chargebacks.

End-to-end promotion lifecycle automation from planning to execution.

PromoSync targets FMCG companies seeking to improve the efficiency, accuracy, and compliance of their trade promotion execution, particularly those looking to move beyond manual, spreadsheet-based processes.