Promomash offers CPGenius, a trade management platform that consolidates revenue-generating activities such as promotions, in-store demos, and deductions into a single system. This technology provides real-time visibility into trade spend and performance, enabling CPG brands to make informed decisions that enhance cash flow, profitability, and growth.
Funding
Funding not disclosed
Founders
Product
Problem
Consumer packaged goods (CPG) brands often struggle with fragmented trade management processes, leading to inefficiencies in promotion execution, deduction handling, and overall visibility into trade spend. This lack of a unified system hinders informed decision-making, impacting cash flow, profitability, and growth.
Solution
Promomash's CPGenius platform consolidates revenue-generating activities, including trade promotions, in-store demos, and deductions, into a single, integrated system. This unified approach provides CPG brands with real-time visibility into trade spend and performance, enabling data-driven decisions. By centralizing these critical functions, CPGenius enhances cash flow management, improves profitability, and supports sustainable growth for CPG businesses. The platform offers tools for planning annual trade activities, tracking promotional spend, managing deductions efficiently, monitoring daily performance metrics, and analyzing results to optimize future strategies.
Target Audience
The primary target audience includes CPG brands of all sizes seeking to improve trade promotion management, reduce deduction costs, and gain better visibility into their overall trade spend.
Features
- Trade Promotion Management: Plan, execute, and analyze trade promotions with real-time data.
- Deduction Management: Streamline deduction processes, reduce errors, and improve recovery rates.
- Demo & Event Management: Manage in-store demos, experiential events, and merchandising activities.
- Real-time P&L Management: Monitor profit and loss in real-time to make informed financial decisions.
- Data Integration: Import and export data seamlessly with other systems.
- Sales Commission Management: Automate sales commission calculations and reporting.
- Customizable Analytics: Analyze trade spend and performance with customizable reports and dashboards.