PromoLens is a Shopify-native analytics platform that helps merchants distinguish genuine promotional revenue from sales that would have occurred anyway. It measures the true margin impact of discounts and promotions, then provides forecasting tools to plan campaigns worth running before committing resources.
Funding
Funding not disclosed
Founders
Product
Problem
Most Shopify merchants run promotions without knowing whether the resulting sales are truly incremental or simply cannibalizing purchases that would have happened at full price. This makes it difficult to assess the real profitability of discount campaigns, often leading to margin erosion disguised as revenue growth.
Solution
PromoLens connects directly to a merchant's Shopify store and analyzes sales data to separate revenue and profit uplift from discounted products versus non-discounted products. The platform quantifies the actual margin impact of each promotion, showing whether a campaign generated genuine incremental sales or merely shifted purchase timing. It also provides forecasting and planning tools that let merchants model potential promotions before committing to them, helping them identify which campaigns are worth running. By focusing on profit uplift rather than raw revenue, PromoLens gives merchants a clear, data-driven view of promotional effectiveness and supports smarter discounting decisions.
Target Audience
Primary customers are Shopify merchants, particularly margin-conscious e-commerce operators who regularly run promotions and need to understand the true profitability of their discount strategies.
Features
- Shopify-native integration that imports store data automatically without requiring developers
- Revenue and profit uplift breakdowns separating discounted from non-discounted product sales
- Sales volume uplift metrics showing extra units sold specifically due to promotions
- Promotion forecasting and planning tools to model campaign outcomes before launch
- Dashboard displaying total sales revenue, profit after costs and marketing, and promotion-specific uplift figures