Promodex is a programmatic promotion marketplace that uses AI to grade social media accounts, helping brands discover and engage with relevant influencers. The platform streamlines campaign execution and automates reward distribution through smart contracts, ensuring efficient and transparent influencer marketing.
Funding
$128K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The influencer marketing landscape is characterized by manual processes, a focus on mega-influencers, and a lack of analytical depth. This often leads to campaigns that are less effective, as mid-tier influencers with engaged audiences are overlooked due to the complexities of manual outreach and negotiation.
Solution
Promodex offers a programmatic promotion marketplace designed to streamline influencer marketing. The platform leverages an AI-based grading algorithm to assess social media accounts, enabling brands to identify and engage with influencers based on relevant metrics beyond follower count. Smart contracts facilitate transparent and automated reward distribution, ensuring fair compensation for promoters. Campaign creators benefit from advanced targeting and campaign management tools, while influencers can easily discover and participate in campaigns that align with their audience and content.
Target Audience
The platform serves brands and projects seeking to execute influencer marketing campaigns efficiently, as well as social media influencers and digital publishers looking to monetize their reach and engagement.
Features
- AI-driven social media account grading for influencer assessment and categorization.
- Programmatic campaign execution with automated reward distribution via smart contracts.
- Advanced targeting capabilities based on platform, language, geolocation, and interests.
- Campaign management dashboard for creators to oversee budgets, campaigns, and promoter performance.
- Promoter dashboard for influencers to find and participate in relevant campaigns.
- Algorithmic reward calculation based on influencer quality scores and engagement metrics.
- Token-gated campaign participation and reward mechanisms.
- UTM code generation for precise campaign tracking and performance analysis.
- Integrated analytics for campaign-wide and individual promoter performance metrics.
- KYC integration for secure token sales and project launches.