Promobiley turns ad clicks into short, interactive mobile experiences (MoMos) that capture real‑time mid‑funnel behavior such as dwell time and interaction depth. Its MoMoIQ analytics converts these signals into an Engagement Quality Index (EQI) displayed in a dashboard, giving marketers actionable insight to optimize creative and media spend before conversion data is available.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams can measure ad impressions and final conversions, but they lack visibility into the consumer behavior that occurs after a click and before a purchase. This “missing middle”—the exploration, interaction, and intent formation phase—is largely invisible, making optimization rely on guesswork and delayed conversion data.
Solution
Promobiley addresses this gap by converting ad clicks into short, interactive mobile experiences called MoMos. Within these experiences, consumers can explore stories, interact with products, and navigate personalized paths, generating real-time engagement signals such as dwell time, interaction depth, completion rate, and forward intent. The MoMoIQ analytics layer processes these signals to produce an Engagement Quality Index (EQI), a quantifiable measure of mid‑funnel engagement. Brands receive actionable insights through a dashboard, enabling them to evaluate and refine creative and media performance before conversion outcomes are known. This creates a decision layer between exposure and conversion, allowing marketers to optimize campaigns based on observed consumer intent rather than post‑hoc results.
Target Audience
Primary customers are brand marketers and performance advertising teams that need mid‑funnel insight to optimize creative, media spend, and audience targeting before conversion data becomes available.
Features
- MoMos: short‑form, story‑driven mobile experiences that replace static landing pages and guide users through interactive exploration
- Real‑time capture of behavioral metrics (dwell time, interaction depth, completion, forward intent) for each consumer interaction
- MoMoIQ analytics engine that transforms raw interaction data into the Engagement Quality Index (EQI) for easy comparison across campaigns and audiences
- Dashboard with visualizations of engagement quality, allowing brand and performance teams to assess creative effectiveness early in the funnel
- Seamless integration with existing ad traffic sources, directing clicks from display, social, or email campaigns into MoMo experiences
- Personalizable paths and product interaction modules to tailor the experience to specific audience segments