Promi uses an AI model to analyze visitor data, predicting price sensitivity to dynamically adjust product-level discounts based on profit margins and conversion rates. The platform allows users to build custom targeting logic based on various behavioral and traffic segmentation criteria. It automatically triggers personalized discount displays and integrates with CRM tools for consistent omnichannel offer delivery.
Funding
$500K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses often struggle with generic discount strategies that erode margins and fail to resonate with individual customer segments. This leads to suboptimal conversion rates and missed revenue opportunities due to a lack of personalized incentives.
Solution
Promi AI provides an AI-powered personalization engine for e-commerce discount optimization. The platform enables granular customer segmentation based on behavioral data, including traffic source, browsing history, and past transactions. This allows for the dynamic delivery of personalized price adjustments and targeted sales messaging directly within the customer journey. Promi AI facilitates A/B testing of various discount strategies and provides a performance dashboard to quantify impact, enabling data-driven optimization of promotional campaigns.
Target Audience
Promi AI targets e-commerce businesses, particularly those utilizing platforms like Shopify, seeking to enhance customer engagement and revenue through personalized promotional strategies.
Features
- AI-driven customer segmentation engine utilizing traffic source, view history, and transaction data.
- Dynamic on-site triggers for personalized price changes, including strikethroughs and sales badges.
- Deep linking capabilities to update discount prices in real-time across the e-commerce platform.
- Integrated A/B testing framework for evaluating discount effectiveness.
- Performance dashboard with analytics for tracking discount impact and statistical significance.
- Shopify App Store integration for streamlined deployment.