This startup operates an online and offline optical marketplace that offers a diverse selection of prescription eyewear, branded contact lenses, sunglasses, and accessories. By providing home delivery and a flexible return policy, the company addresses the inconvenience of purchasing eyewear, ensuring customers have easy access to high-quality optical products.
Funding
$4.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Purchasing eyewear can be inconvenient due to limited selection, the need for in-person visits, and uncertainty about fit and style. Traditional optical shops often lack transparent pricing and may not cater to evolving vision needs over time.
Solution
PJ.LOBSTER™ is a contemporary vision care brand that offers a curated selection of prescription eyewear and sunglasses through both online and offline channels. The company designs and manufactures its own frames, providing high-quality products at accessible prices. Customers can access a Circular Vision Program™ subscription service that includes regular eye exams, lens replacements, and coverage for damages, loss, or theft. PJ.LOBSTER™ also offers a Reglaze® service to update existing frames with new lenses and a FrameFinder® tool to help customers discover their ideal frame styles.
Target Audience
PJ.LOBSTER™ serves individuals seeking stylish, high-quality eyewear and convenient vision care solutions, particularly those interested in subscription-based services and personalized optical experiences.
Features
- Diverse catalog of eyewear, including prescription glasses and sunglasses, crafted from acetate, beta-titanium, and metal
- Circular Vision Program™ subscription for access to multiple pairs of glasses, free lens changes, and accident protection for a monthly fee
- Reglaze® service to replace lenses in existing frames, regardless of brand
- FrameFinder® tool to assist customers in selecting suitable frame shapes
- Free eye exams at physical locations in select cities
- Progressive lenses manufactured with Freeform technology for customized vision correction at all distances
- Anti-scratch, anti-reflective, and super-hydrophobic lens treatments
- Option for Bluesafe® lenses that filter blue light from digital screens
- 14-day free returns