Baku is AI software that embeds years of B2B selling and coaching expertise into a platform configured for each business, helping revenue teams recognize what matters and act with confidence in critical customer interactions. Grounded in calls, emails, and account history, it supports preparation, plan pressure-testing, and decision-making with clear reasoning. The system is tailored during onboarding around a company's product, buyers, and sales process.
Funding
Funding not disclosed
Founders
Product
Problem
Revenue teams managing complex B2B deals—from new business to renewal and expansion—often struggle to make sense of large volumes of customer interactions and account history. Without deep experience, sellers and leaders can miss what matters, confuse evidence with assumptions, and delay decisions, slowing deal momentum and new-hire ramp-up.
Solution
Baku is AI software fine-tuned on years of proven B2B selling and coaching experience, configured for each business to help people recognize and act with confidence in critical customer interactions. Grounded in calls, emails, and account history, it helps users identify what matters, separate evidence from assumptions, and work through options with the reasoning behind its recommendations. During onboarding, Baku is configured around a company's product, buyers, and sales process, so expertise shows up in account views, questions, and guidance tailored to the work at hand. Teams can prepare for conversations, pressure-test plans, and put decisions into action faster, revisiting their thinking as new information arrives to build judgment for future interactions.
Target Audience
Primary users are revenue teams at B2B companies, including ramping sellers, experienced account executives, and revenue leaders managing complex deals from new business to renewal and expansion.
Features
- AI fine-tuned on years of B2B selling and coaching experience, embedded into daily workflows
- Configuration during onboarding around product, buyers, and sales process for tailored guidance
- Grounded in calls, emails, and account history to surface relevant evidence and context
- Supports conversation preparation, plan pressure-testing, and decision-making with clear reasoning
- Enables revisiting and adjusting approaches as new information comes in, building long-term judgment
- Designed for both ramping sellers and revenue leaders to improve one-on-one coaching effectiveness