Programmatic App is a cloud‑based, low‑code platform that lets digital marketers, agencies, and e‑commerce brands create, manage, and scale programmatic advertising campaigns across multiple DSPs and SSPs from a single interface. It provides a drag‑and‑drop builder, real‑time bidding with rule‑based and AI optimization, unified reporting dashboards, and API/webhook integrations to streamline workflow and improve spend efficiency.
Funding
$372.9K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses lack a unified, low‑code platform to create, manage, and scale programmatic advertising campaigns across multiple ad exchanges, leading to fragmented workflows and inefficient media buying.
Solution
Programmatic App offers a cloud‑based solution that centralizes campaign creation, real-time bidding, and performance analytics within a single interface. Users can define targeting rules, budget constraints, and creative assets without deep engineering expertise, while the platform handles integration with major demand‑side platforms (DSPs) and supply‑side platforms (SSPs). Automated optimization algorithms adjust bids and placements based on key performance indicators, ensuring spend efficiency. Comprehensive dashboards provide granular reporting and API access for custom data pipelines, enabling marketers to monitor ROI and iterate quickly.
Target Audience
Target customers are digital marketing teams, media agencies, and e‑commerce brands that run multi‑channel programmatic ad campaigns and require a streamlined, scalable solution.
Features
- Drag‑and‑drop campaign builder with pre‑configured templates for common objectives
- Native connectors to leading DSPs and SSPs for seamless inventory access
- Real‑time bidding engine with rule‑based and AI‑driven optimization
- Unified reporting suite with customizable metrics, visualizations, and export options
- RESTful API and webhooks for integration with existing marketing stacks and data warehouses
- Role‑based access control and audit logs for enterprise governance