Profila provides a Web3 platform where individuals create and control their zero-party data profiles, called "profilas," to foster private, value-driven interactions with brands. Users monetize their attention and data by leasing access to brands, earning $ZEKE tokens or dollars for engagement and data subscriptions. This ecosystem shifts revenue away from surveillance incumbents by prioritizing user agency, data sovereignty, and tailored brand experiences.
Funding
$900K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Users lack control over their personal data and how it's shared with brands, leading to privacy concerns and a feeling of exploitation in the digital landscape. Current data practices often involve surveillance and algorithms that dictate user experiences without explicit consent or compensation.
Solution
Profila is a Web3 platform that empowers users to create and manage their own personal data profiles, called "profilas," and share them with brands anonymously. Users complete self-discovery surveys to build psychographic data profiles, defining their interests and preferences. Brands can then connect with users based on these demographics without directly accessing their personal data. Users earn $ZEKE tokens for maintaining their profiles, engaging with brand content, and voting for brands to join the platform. This system allows users to monetize their data and attention while maintaining privacy and control.
Target Audience
Profila's primary users are individuals who are concerned about data privacy and want to control and monetize their personal information, as well as brands seeking to build more meaningful and transparent relationships with their customers.
Features
- User-created "profilas" encompassing personal data, contact preferences, and psychographic information
- Anonymous connections with brands based on demographic data
- $ZEKE token rewards for profile maintenance, survey completion, and brand engagement
- Metronome feature for tailoring brand content preferences and scheduling
- Sentiment sharing with brands for personalized support and offers
- Data subscription options for brands to request access to more personal data with user consent
- Privacy management tools for asserting data rights with brands
- Gamified platform with $ZEKE incentives for building and maintaining data assets
- Option to store Profila in a Digital ID Wallet, secured with Decentralised Identifiers, Encrypted