Probeo provides website observability focused on the marketing surface, continuously monitoring a brand’s primary revenue channel the way engineering teams monitor infrastructure. By aggregating data from tools like Google Search Console, Ahrefs, and Lighthouse, it surfaces hidden performance issues—such as slow load times and broken links—that directly impact conversions, and offers AI‑driven recommendations to prioritize fixes. This unified view helps marketers quickly address problems before they erode traffic and revenue.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams lack a unified observability system for their websites, relying on multiple disconnected tools that provide fragmented data and miss critical performance, SEO, security, and content issues. This results in hidden revenue leaks, such as 1‑second load delays and broken links, which can reduce conversions by up to 8% annually.
Solution
Probeo delivers continuous website observability tailored to the marketing surface, monitoring the entire site on every run and surfacing issues that directly impact conversion. The platform crawls all pages, categorizes findings by business impact (Fix Now, Fix Soon, Optimize Later), and provides contextual documentation for each issue. It tracks technical health (performance, security, SEO structure, accessibility), content intelligence (intent detection, cannibalization, funnel mapping), and content lifecycle insights (gap analysis, AI interpretation, cited rewrites). Historical page‑level data enables drift detection, so teams can pinpoint when problems arise and address them before they affect the pipeline. All insights are presented in a single dashboard, allowing marketers to prioritize fixes with confidence.
Target Audience
Probeo is aimed at mid‑market to enterprise marketing teams, content operations groups, and SEO specialists who manage large, complex websites and need a single source of truth for technical and content health.
Features
- Full‑site crawling with weekly observations and page‑level history for precise drift detection
- Impact‑based prioritization (Fix Now, Fix Soon, Optimize Later) across performance, security, SEO, accessibility, and link graph
- Contextual documentation linking each issue to remediation steps, eliminating re‑search effort
- Content intelligence layer that classifies page archetypes, detects competing intents, maps funnel roles, and flags cannibalization
- AI interpretation of pages using models such as ChatGPT, Gemini, Perplexity, and Grok to reveal how external systems read the content
- Integrated link‑graph analysis showing authority distribution, orphaned pages, and internal linking health
- Role‑drift and brand‑voice alignment alerts to maintain consistent messaging across the site
- Unlimited team seats and multi‑site support with per‑page pricing tiers