Priori provides a tactical intelligence platform that quantifies player decision‑making rather than just outcomes, turning match video or tracking data into actionable metrics. Using network science and machine learning, it scores when to press, where to move, and who to involve, delivering consistent insights across matches, seasons, and styles. Clubs can upload data and instantly review decision‑making analytics to answer specific tactical questions without changing existing workflows.
Funding
Funding not disclosed
Founders
Product
Problem
Soccer clubs lack tools that evaluate the quality of player decisions during matches, relying instead on outcome‑focused metrics that miss tactical context. This makes it difficult to answer specific questions about pressing effectiveness, chance creation, and transition pathways.
Solution
Priori offers a platform that quantifies player decision‑making by processing uploaded match video or tracking data with spatial analysis, network science, and machine learning. The system translates on‑field interactions into universal decision‑making metrics scored against optimal opportunities, enabling consistent comparison across matches, seasons, and playing styles. Users can query tactical questions through a native AI search interface and receive quantified answers without altering existing workflows or adding staff. Insights are delivered via an intuitive dashboard that surfaces both observed actions and missed opportunities, supporting more informed coaching and scouting decisions.
Target Audience
Primary customers are professional and semi‑professional soccer clubs—including MLS, NWSL, NCAA, and European league teams—seeking advanced tactical analytics for coaches, analysts, and scouting departments.
Features
- Upload of raw video or tracking data with automated spatial processing to extract player interactions
- Network‑science and machine‑learning models that generate decision‑making scores for pressing, movement, and involvement
- AI‑driven search allowing users to ask tactical questions and receive quantified, context‑rich answers
- Consistent metrics benchmarked against the best available opportunities, enabling cross‑match and cross‑season analysis
- No additional staffing or workflow changes required; results are presented in an easy‑to‑use web interface