About Primer

Primer offers a unified payments infrastructure that enables businesses to manage their payment flows and optimize checkout experiences through a single API integration. This technology provides real-time insights and tools to enhance payment performance, reduce fraud, and accelerate the deployment of new payment services globally.

```xml <problem> Businesses face challenges in managing diverse payment flows and optimizing checkout experiences due to fragmented systems and the complexity of integrating multiple payment providers. This often leads to inefficiencies, increased fraud risk, and slow deployment of new payment services. </problem> <solution> Primer offers a unified payments infrastructure accessible through a single API, enabling businesses to streamline their payment operations and enhance checkout conversion rates. The platform provides tools to optimize payment performance, reduce fraud, and accelerate the integration of new payment methods globally. By consolidating payment management into a single system, Primer delivers real-time insights and control over end-to-end payment flows, allowing businesses to tailor payment experiences to their customers. The infrastructure supports a wide range of payment services, allowing for rapid deployment of new functionalities without added backend complexity. </solution> <features> - Unified API for accessing hundreds of payment services - Web and mobile checkout SDKs for creating dynamic checkout experiences - Customizable checkout flows to meet specific business needs - Intelligent tools designed to maximize payment success rates - Native Fallback functionality for recovering potentially lost revenue - Fraud prevention tools across end-to-end payment flows - Real-time insights into payment performance across all providers - PCI-1 & GDPR-compliant infrastructure with 24/7 incident response and SOC2 Type 2 compliance </features> <target_audience> Primer targets global brands, fintech companies, retailers, entertainment platforms, and mobility services that require a scalable and customizable payment infrastructure. </target_audience> ```

What does Primer do?

Where is Primer located?

Primer is based in London, United Kingdom.

When was Primer founded?

Primer was founded in 2020.

How much funding has Primer raised?

Primer has raised 75600000.

Location

London, United Kingdom

Founded

2020

Funding

75600000

Employees

186 employees

Major Investors

Tencent

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Primer

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Executive Summary

primer.io 30K+

Crunchbase

Founded 2020 – London, United Kingdom

Funding

Estimated Funding

$50M+

Major Investors

Tencent

Team (100+)

No team information available.

Company Description

Problem

Businesses face challenges in managing diverse payment flows and optimizing checkout experiences due to fragmented systems and the complexity of integrating multiple payment providers. This often leads to inefficiencies, increased fraud risk, and slow deployment of new payment services.

Solution

Primer offers a unified payments infrastructure accessible through a single API, enabling businesses to streamline their payment operations and enhance checkout conversion rates. The platform provides tools to optimize payment performance, reduce fraud, and accelerate the integration of new payment methods globally. By consolidating payment management into a single system, Primer delivers real-time insights and control over end-to-end payment flows, allowing businesses to tailor payment experiences to their customers. The infrastructure supports a wide range of payment services, allowing for rapid deployment of new functionalities without added backend complexity.

Features

Unified API for accessing hundreds of payment services

Web and mobile checkout SDKs for creating dynamic checkout experiences

Customizable checkout flows to meet specific business needs

Intelligent tools designed to maximize payment success rates

Native Fallback functionality for recovering potentially lost revenue

Fraud prevention tools across end-to-end payment flows

Real-time insights into payment performance across all providers

PCI-1 & GDPR-compliant infrastructure with 24/7 incident response and SOC2 Type 2 compliance

Target Audience

Primer targets global brands, fintech companies, retailers, entertainment platforms, and mobility services that require a scalable and customizable payment infrastructure.