Primer offers a unified payments infrastructure that enables businesses to manage their payment flows and optimize checkout experiences through a single API integration. This technology provides real-time insights and tools to enhance payment performance, reduce fraud, and accelerate the deployment of new payment services globally.
Funding
$75.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TFounders
Product
Problem
Businesses face challenges in managing diverse payment flows and optimizing checkout experiences due to fragmented systems and the complexity of integrating multiple payment providers. This often leads to inefficiencies, increased fraud risk, and slow deployment of new payment services.
Solution
Primer offers a unified payments infrastructure accessible through a single API, enabling businesses to streamline their payment operations and enhance checkout conversion rates. The platform provides tools to optimize payment performance, reduce fraud, and accelerate the integration of new payment methods globally. By consolidating payment management into a single system, Primer delivers real-time insights and control over end-to-end payment flows, allowing businesses to tailor payment experiences to their customers. The infrastructure supports a wide range of payment services, allowing for rapid deployment of new functionalities without added backend complexity.
Target Audience
Primer targets global brands, fintech companies, retailers, entertainment platforms, and mobility services that require a scalable and customizable payment infrastructure.
Features
- Unified API for accessing hundreds of payment services
- Web and mobile checkout SDKs for creating dynamic checkout experiences
- Customizable checkout flows to meet specific business needs
- Intelligent tools designed to maximize payment success rates
- Native Fallback functionality for recovering potentially lost revenue
- Fraud prevention tools across end-to-end payment flows
- Real-time insights into payment performance across all providers
- PCI-1 & GDPR-compliant infrastructure with 24/7 incident response and SOC2 Type 2 compliance