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Primero

Primero provides an operating layer for enterprise AI, connecting legacy systems and structuring business context so teams can deploy auditable AI workflows in production. Its platform, Primia, includes ontology mapping, natural-language business intelligence, and configurable agents that escalate exceptions to human reviewers. The company reports measurable results, such as a 37% operating cost reduction at a pilot coffee shop chain.

Traction –/10
Perth, Australia · HQ
322K+ followers
  • Artificial Intelligence
  • Enterprise Software
  • AI Agents
  • Software Only
  • Data & Analytics
Updated yesterday

Funding

Funding not disclosed

Funding rounds are not available yet.

Founders

Founder details are not available yet.

Product

Problem

Enterprises struggle to apply AI across scattered legacy systems, spreadsheets, and internal APIs, leaving teams without a unified view or reliable context for decision-making. Without a coherent operational layer, AI workflows lack traceability and governance, making them difficult to deploy, audit, and improve at scale.

Solution

Primero provides an operating layer for enterprise AI that connects systems, structures business context, and powers apps, agents, and workflows in production. The platform, Primia, maps business objects and relationships into an ontology, turns natural language questions into governed BI dashboards, and runs agents that read from systems of record, apply established rules, and escalate exceptions to human reviewers with attached context. Internal apps give teams queues, case views, and approval controls so they can work alongside agents. Every run logs inputs, approvals, and sign-offs, while model calls remain traceable to their prompts, responses, and token costs, making the entire system audit-ready.

Target Audience

Primero serves enterprises in financial services, insurance, consumer packaged goods, manufacturing, and retail that need auditable, AI-driven workflows integrated with their existing systems and subject to regulatory or internal oversight.

Features

  • Ontology module with canonical definitions for every business object, identity resolution across systems that name the same entity differently, and governance rules for approved metrics and sensitive data
  • Business Intelligence that compiles natural language questions into governed queries, showing a single view across systems that share no schema, with every figure traceable to its source table
  • Agents configured per process with the data access and permissions that process requires, reading from systems of record, applying rules, and escalating to reviewers with context attached
  • Internal apps with queues, case views, approval controls, and audit records for team-in-the-loop workflows
  • Auditable workflows that log every input, approval, and sign-off, as well as traceable model calls with prompt, response, and token cost details
  • Industry-specific configurations for CPG deduction recovery, insurance claims evaluation, financial services credit review and fraud casework, manufacturing spare parts, and retail supplier payments
This profile is AI-generated and may contain inaccuracies.