Prime Financial Technologies provides an embeddable lending platform that lets SaaS, marketplace and point‑of‑sale solutions offer compliant, data‑driven credit products directly to their users. The service uses soft credit checks and automated data enrichment to underwrite loans in weeks, delivering flexible terms, transparent APRs, and a revenue‑share model for partners.
Funding
$49M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small businesses often struggle to obtain timely financing, and many digital platforms lack integrated credit solutions, limiting their ability to boost sales and retain customers.
Solution
Prime Financial Technologies offers an embeddable lending platform that enables software platforms to provide compliant, data‑driven credit products directly to their users. The solution leverages first‑party and alternative data to underwrite loans with soft credit checks that do not affect borrowers’ scores. Platforms can activate financing in weeks through a simple one‑time integration, offering flexible terms, weekly or monthly payments, and transparent APRs. By automating data enrichment and verification, Prime reduces paperwork, accelerates funding, and allows partners to earn revenue on each loan while increasing transaction volume and customer loyalty.
Target Audience
Primary customers are digital platforms—such as vertical SaaS providers, marketplaces, and point‑of‑sale systems—that want to embed financing for their small‑business merchants and end‑users.
Features
- Embeddable widget/API that integrates credit offers into any SaaS or marketplace with minimal development effort
- Soft credit checks and automated data enrichment using first‑party, public, and bureau data to approve loans instantly
- Flexible loan terms (weekly, monthly, up to 6 months) with configurable APRs and origination fees
- Real‑time underwriting engine that delivers loan decisions without manual paperwork
- Revenue‑share model for partners, generating income on each financed transaction
- Compliance framework that ensures regulatory adherence across jurisdictions