Primal Ads

Primal Ads offers a platform for brands and agencies to access and manage advertising campaigns on Amazon Prime Video. It leverages Amazon's first-party shopper data for precise audience targeting and provides real-time analytics to optimize campaign performance.

Updated 2 months ago

Funding

Funding not disclosed

Funding rounds are not available yet.

Founders

Founder details are not available yet.

Product

Problem

Brands and agencies face challenges in accessing and effectively utilizing Amazon Prime Video's advertising inventory. Traditional methods can be complex, requiring significant technical expertise and direct integration with Amazon's ad platforms, limiting reach and campaign optimization capabilities.

Solution

Primal Ads provides a direct-access platform for brands and agencies to leverage Amazon Prime Video advertising inventory. The solution integrates Amazon's first-party shopper data, enabling precise audience segmentation and campaign optimization. Users can launch and manage Prime Video ad campaigns through an intuitive interface, with real-time reporting and performance analytics to inform strategic adjustments. This streamlined approach allows for efficient campaign execution and measurable results within the streaming video advertising ecosystem.

Target Audience

The primary target audience includes brands and advertising agencies seeking to execute targeted video advertising campaigns on Amazon Prime Video.

Features

Direct access to Amazon Prime Video ad inventory for campaign deployment.
Utilization of Amazon's first-party shopper data for granular audience targeting.
Campaign management interface for campaign setup, budget allocation, and creative upload.
Real-time performance dashboard displaying over 70 key metrics, including impressions, video completion rates, detail page views, add-to-carts, and ROAS.
Audience targeting capabilities based on keywords, competitor product page visits, category browsing, and cart abandonment re-engagement.
Agency-specific features for managing multiple client accounts, providing client access to reports, and integrating agency management fees.
Transparent CPM (Cost Per Thousand Impressions) pricing model that includes Amazon Media Fees for data usage and platform delivery.
Cross-device ad delivery across smart TVs, tablets, laptops, and smartphones.
Brand safety assurance through placement alongside premium content on Amazon Prime Video.