This company provides commercial strategy systems specifically tailored for the wine industry. They offer data-driven analytics solutions to help wineries understand price dispersion and identify market opportunities. The core value is enabling better commercial strategy decisions to improve profitability through expert data exploitation.
Funding
Funding not disclosed
Founders
Product
Problem
Wineries face challenges in optimizing pricing strategies due to significant price dispersion across various retail channels for the same product. This lack of visibility into price variations hinders their ability to maximize revenue and identify untapped market opportunities.
Solution
Pricing Wine offers a commercial strategy analytics solution that provides deep insights into price dispersion across the wine market. By analyzing extensive datasets encompassing vineyards, price points, and market trends, the platform helps wineries understand how their products are priced across different retail channels. This enables them to make informed decisions about channel selection to optimize their final retail pricing. Furthermore, the analytics identify potential new markets where higher price points are achievable, thereby supporting revenue growth and market expansion strategies.
Target Audience
The primary customers are wineries and wine producers seeking to enhance their commercial strategies through data-driven pricing and market analysis.
Features
- Comprehensive dataset including over 1.5 million vineyards, 7 million price points, and data from 4,000 websites across 20 markets.
- Advanced analytics to determine the "true price" of a wine by quantifying price variations across retail channels.
- Market opportunity identification through comparative analysis of winery performance in different geographic regions.
- Consultancy services leveraging 14+ years of commercial strategy expertise, with a proven track record in generating significant recurrent annual revenue for the airline industry.
- Custom solution development to integrate Pricing Wine's data and expertise with a client's proprietary data and strategic vision.
- Pricing Monitoring capabilities (currently in alpha) for real-time tracking of market price evolution.