PriceSynergy provides a data analytics platform that aggregates and analyzes product and pricing information from Google Shopping and eBay, enabling retailers to gain insights into competitor sales volumes and advertising strategies. This service allows businesses to make informed commercial decisions quickly, reducing wasted marketing spend and optimizing profitability.
Funding
$206K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retailers and brands face challenges in effectively leveraging large e-commerce marketplaces like Google Shopping and eBay due to a lack of comprehensive data on competitor pricing, sales volumes, and advertising strategies. This makes it difficult to optimize product offerings, pricing, and marketing spend, leading to missed opportunities and reduced profitability.
Solution
PriceSynergy is a market intelligence platform that aggregates and analyzes product and brand data from Google Shopping and eBay, providing retailers and brands with actionable insights into the e-commerce landscape. The platform delivers near real-time analytics on competitor pricing, advertising strategies, and sales volumes, enabling users to identify market trends, optimize pricing, and refine advertising campaigns. By visualizing competitor data and identifying market opportunities, PriceSynergy helps businesses make data-driven decisions to maximize turnover and profit. The platform leverages the Microsoft Azure cloud platform to provide a secure and scalable on-demand service.
Target Audience
PriceSynergy targets retailers and brands selling products on Google Shopping and eBay who need to optimize their product offerings, pricing, and advertising strategies to increase turnover and profitability.
Features
- Aggregates product and brand data from Google Shopping and eBay.
- Provides near real-time analytics on competitor pricing and advertising strategies.
- Visualizes competitor sales volumes and turnover.
- Identifies market trends and opportunities.
- Enables users to optimize pricing and advertising campaigns.
- Delivers insights into competitor rankings across product ranges.
- Identifies underperforming and outperforming products.
- Offers a secure and scalable platform leveraging Microsoft Azure.