Pricer.pl is a Polish online real estate platform that helps homeowners sell apartments without traditional agents, using an AI-driven valuation tool and a streamlined digital process. The company charges a success fee of just 1.49% instead of the typical 3% commission, while handling photography, 3D plans, listing promotion on major portals, and buyer verification. Its proprietary PricerAVM® algorithm, already used by banks, provides objective property valuations based on notarial deed data and current market trends.
Funding
Funding not disclosed
Founders
Product
Problem
Selling an apartment traditionally involves high intermediary commissions—averaging up to 3% of the transaction value—and a fragmented process requiring homeowners to coordinate photography, listings, buyer screening, and legal paperwork on their own. This often results in lower net proceeds, longer sale times, and significant stress for the seller.
Solution
Pricer.pl offers a modern, low-cost alternative to traditional real estate agents by managing the entire sales process online. The platform uses its proprietary PricerAVM® AI algorithm, already adopted by banks, to generate objective property valuations based on real notarial deed prices and current trends. Pricer handles professional photography, video, and 3D floor plans, promotes listings on major Polish portals like Otodom and Morizon, and pre-qualifies interested buyers to save the seller time. Local market experts support the seller throughout the transaction, advising on documentation and regional buyer preferences, all for a success fee of just 1.49%—roughly half the market average.
Target Audience
Primary customers are individual homeowners in Poland looking to sell their apartments without paying traditional real estate agent commissions, particularly those comfortable with digital processes and seeking a higher net sale price.
Features
- PricerAVM® AI valuation engine that analyzes notarial deed data and current market trends to provide objective, bank-grade property pricing
- Professional photo, video, and 3D floor plan production to enhance listing appeal
- Automated listing distribution to leading Polish real estate portals including Otodom and Morizon
- Buyer verification and pre-screening to ensure only genuinely interested clients attend viewings
- Dedicated Local Market Experts providing guidance on documentation, regional preferences, and transaction steps
- Fully online contract signing and process management, enabling a lower promotional success fee of 1.49%