Pri0r1ty Intelligence Group provides AI-powered SaaS products that help small and medium-sized enterprises harness their first-party data to drive measurable business growth. The group operates through three integrated companies—Pri0r1ty, Halfspace, and Metr1c—each targeting specific sectors such as sports, music, entertainment, and lifestyle. Their proprietary technology enables audience data acquisition, enrichment, and workflow integration to optimize marketing and revenue outcomes.
Funding
Funding not disclosed
Founders
Product
Problem
Small and medium-sized enterprises (SMEs) often struggle to effectively collect, analyze, and act on their own customer data, leaving valuable insights untapped. Many lack the resources or technical expertise to implement advanced AI and data-driven marketing strategies, resulting in missed growth opportunities and inefficient customer acquisition.
Solution
Pri0r1ty Intelligence Group delivers a suite of proprietary AI products that enable SMEs to acquire, enrich, and activate their first-party data for measurable business growth. The group operates through three integrated specialist companies: Pri0r1ty, an AI SaaS platform for data optimization; Halfspace, a data-led marketing and growth solutions business for the sports sector; and Metr1c, a brand partnerships and growth solutions business for music, entertainment, and lifestyle sectors. These solutions combine data analytics with creative marketing to craft scalable growth and efficiency strategies, driving millions of pounds in client revenue. The platform is designed to disrupt outdated systems by focusing on measurable outputs from data, helping SMEs scale efficiently and effectively.
Target Audience
Primary customers are small and medium-sized enterprises (SMEs) across sports, media, technology, advertising, music, entertainment, and lifestyle sectors seeking to leverage AI and first-party data for scalable growth.
Features
- Proprietary AI SaaS platform that optimizes and maximizes the use of first-party data for business growth
- Audience data acquisition and enrichment capabilities for advanced analytics and workflow integration
- Sector-specific operating companies (Halfspace for sports, Metr1c for music/entertainment/lifestyle) delivering tailored growth solutions
- Data-driven marketing and brand partnership services that combine analytics with creative execution
- Focus on measurable outputs and trackable impact on client revenue growth