PressKit provides a database of over 60,000 journalist contacts and an email delivery tracking system, enabling users to create targeted press lists and monitor outreach effectiveness. This platform eliminates the need for expensive annual contracts, offering a cost-effective solution for media outreach at $199.99 per month.
Funding
Funding not disclosed
Founders
Product
Problem
Public relations (PR) professionals often struggle to efficiently identify and connect with relevant journalists, relying on outdated databases, manual searches, and expensive annual contracts for media contact information. This process is time-consuming, costly, and can lead to ineffective outreach efforts.
Solution
PressKit offers an AI-powered platform that provides access to a database of over 60,000 journalist contacts, enabling users to create targeted press lists and monitor email delivery. The platform allows users to filter journalists by beat, medium, and location, facilitating precise targeting. PressKit also offers collaborative features, allowing teams to share and manage press lists with access controls and annotation capabilities.
Target Audience
The primary target audience includes PR professionals, marketing teams, government offices, startups, and non-profit organizations seeking a cost-effective solution for media outreach.
Features
- AI-powered search and filtering of over 60,000 journalist contacts across 150+ national and 2,400+ local news outlets.
- Shared press lists with editor, admin, and viewer controls for team collaboration.
- Email delivery tracking to monitor open rates and outreach effectiveness.
- CSV data downloads for offline access to email contacts.
- Advanced search filters by medium (print, broadcast, radio), coverage categories, and city/state locations.
- AI writing tools to generate press releases, social media content, SEO blogs, and talking points.