Premise provides a cloud‑based market intelligence platform that combines a global network of over six million contributors with machine‑learning quality controls to collect geotagged photos, surveys and video in real time, even offline. The data are processed, enriched and delivered through customizable dashboards or API endpoints, giving enterprises and development agencies same‑day geospatial, situational and audience insights for supply‑chain, product and program decisions.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional market research and field data collection rely on slow, expensive, and geographically limited processes, making it difficult for organizations to obtain timely, granular insights in remote or low‑income regions. This lack of real‑time, location‑specific information hampers decision‑making for supply‑chain planning, product launches, and development programs.
Solution
Premise operates a cloud‑based market intelligence platform that fuses machine‑learning pipelines with a vetted global network of over six million contributors in more than 140 countries. Contributors capture geotagged photos, survey responses, and video clips via a mobile app that works online or offline, while automated quality‑control algorithms detect spoofing, verify coordinates, and assess image fidelity. The collected data are enriched, aggregated, and visualized in customizable dashboards or delivered through API endpoints for seamless integration with enterprise systems. By delivering same‑day, high‑resolution geospatial, situation‑analysis, and audience‑analysis data, Premise enables businesses and development agencies to act on accurate, actionable intelligence without the overhead of traditional field studies.
Target Audience
Primary customers include commercial enterprises such as consumer‑goods, retail, and logistics firms that require rapid supply‑chain and market insights, as well as NGOs, humanitarian agencies, and development organizations seeking real‑time situational and audience data for program design and monitoring.
Features
- Global contributor marketplace (>6 M active users) providing on‑the‑ground data collection in hard‑to‑reach locations.
- Mobile data‑capture app with offline mode, real‑time task assignment, and built‑in reward mechanisms.
- ML‑driven quality assurance stack (anti‑spoofing, location verification, image analysis) ensuring data integrity.
- Geospatial analytics engine for point‑of‑interest mapping, route validation, and location‑based heatmaps.
- Situation and audience analysis modules that generate statistically representative surveys for social‑behavior change programs.
- VideoAI platform that leverages large language models to transcribe, tag, and extract qualitative insights from contributor‑submitted video.
- Flexible delivery options: interactive dashboards, raw data export in multiple formats, and API access for integration with BI tools or EHR systems.
- End‑to‑end data security with encryption at rest and in transit, role‑based access controls, and compliance with industry privacy standards.